Till date, there hasn’t been a directory for luxury lifestyle needs but finally LRL is birthed to cover up a variety of those needs. An extract online reads "Here at LRL we pride ourselves on being the first rate directory of luxury. Our goal is not difficult, to become the centre of your luxury lifestyle needs. Why have multiple bookmarks when you are able have one? There exists a host of categories covering anything from fashion to fragrance, interior decor to hampers, luxury car hire to travel and interests to investments. We are always seeking to improve and evolve so welcome tips for future development."